Building an English website has become an indispensable tool for global business development. This is a powerful mechanism for marketing, whether it's through Google optimization, social media marketing on platforms like Facebook, or paid platforms such as Alibaba. Therefore, every enterprise needs its own independent foreign trade website to promote their brand and products.
With so many web development companies offering various packages ranging from a few thousand to tens of thousands, choosing the right one can be overwhelming for businesses. When it comes to creating an English website, what key points should we focus on to make it appealing to international clients?
Yun Cheng Network is here to provide you with detailed information.
### 1. Fast Website Loading Speed
The load speed of a website directly impacts its performance and conversion rate. As statistics show, if the website takes more than 8 seconds to load, 8% of users will close it immediately. When creating an English website for foreign trade, businesses should aim to keep the load time within a few seconds, with no more than 7 seconds being ideal.
Several methods can enhance website load speeds, including selecting the right server, using concise website code, appropriately utilizing images, avoiding video use, and refraining from setting flash animations on the homepage. These tasks primarily fall under the responsibility of web development companies, but businesses themselves should ensure pre-launch testing, particularly in their target market countries, as some sites may load quickly domestically but slowly internationally.
### 2. Aesthetically Pleasing Web Design
Visual marketing has been very trendy over the past two years. It's actually about using visual effects such as website design to achieve marketing goals. The first impression a user gets when visiting a site is from its design, and if it meets their aesthetic, it leaves an impression of 'Professional' or 'Authoritative'. This can be highly beneficial for building trust and conversion rates with customers.
Different industries have different target client groups, so the design style should cater to these demographics. Understanding the aesthetic habits of target clients and the design styles of top local websites in their region is necessary.
### 3. Valuable Content
Users visit websites primarily to find information. Therefore, companies must meet this need by providing required information. Comprehensive product descriptions, corporate profiles, histories, qualifications, and case studies should be easily accessible. Additionally, setting up a FAQs section not only saves time for sales staff but also improves company efficiency and wins the customers’ favor.
### 4. Integrating Social Media
Connecting websites with social media platforms is beneficial. On one hand, it can drive traffic from social media to the website; on the other hand, it offers a way to guide visitors who visit the website back to social media. Such actions are highly beneficial for customer conversion rates, and contact us or comment boxes can be added with social media buttons such as Facebook for easier access.
The above points represent how an English website should be built in order to be liked by more overseas clients. It is hoped that this guide will be helpful.
